Unbounced Founding Creators
Everything you need to film Unbounced.
This page is your brief: ideas for what to film, how to film it, and how to send it in.
Want to create for us? Join us using Trybe. Already in? Skip to the ideas.
Why join
What you get.
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Free product
Your Unbounced, on us. Pick your size on Trybe and we ship it.
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Your ads, running on Meta
Approved ads run on Meta from our page, with our own budget behind them.
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Retainers for the best
Make lots of ads that perform well and we offer retainers through Trybe.
First in, first live
The first ads we get go live this week.
With our Meta budget behind them. We launch creator ads in the order they come in, so the sooner yours lands, the sooner it's running.
How it works
Four steps.
Nothing ships until you pick a size, so step one matters most.
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1
Check your size
Measure snugly right under your bust and check it against the size guide below. Double-check it before you request.
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2
Request your sample
On Trybe, in exactly the size the guide gave you. It ships in the size you pick.
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3
Film your ad
Use the ideas below as a starting point, not a script. Your style is the point.
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4
Send it in
Submit on Trybe. That one's required. Then upload your raw clips to us as well if you can, so we can cut extra versions. Creators whose ads win get retainers.
Check your size before you requestYour sample ships in exactly the size you pick. Tap to open the size guide.
Before you request
Double-check your size. Then request it.
Your sample ships in exactly the size you request, and a wrong one means a reship and two lost weeks. Measure right under your bust. That one number is your size. Your cup doesn't change it.
See the full chart
| Size | Underband | US cup (+20% stretch) |
|---|---|---|
| XS | 27-28 in | B-DDD |
| S | 29-30 in | B-G |
| M | 31-33 in | C-G |
| L | 34-36 in | C-H |
| XL | 37-40 in | D-J |
| XXL | 41-44 in | D-J |
Before you film
Know what you're showing.
Unbounced is a band, not a bra. It wraps around your chest over whatever you're wearing and hooks at the back. The top sits on your upper bust and holds everything still. The bottom locks onto your ribs so it can't ride up. That's the whole trick, and it's what the camera needs to see.
Say it like this
It goes over the bra you already own.
It hooks at the back, just like a bra.
No bounce. It holds everything still.
You size it by your ribcage, not your cup.
What not to say
Price, discounts or offers
Offers change. Your ad shouldn't go out of date.
"Sponsored" or "#ad"
Meta labels it for you.
"Two bands" or "two straps"
It's one band. Call it the band.
"It's a sports bra"
It isn't one. It goes over one.
"It flattens you"
It holds you still. It doesn't squash.
"You need a bra under it"
You don't. It works over any bra, or on its own.
What to film
Some ideas. Not a script.
Starting points, nothing more. Take one, mix two, or do your own thing. We'd rather have ten different ads than ten copies of one.
Show how it goes on
The question we get asked most. Hooks at the back, tug the bottom band, then jump.
Put a t-shirt over it
The second most asked. Front, side, back, then jump in the shirt.
Talk straight after a workout
Walking and talking, still out of breath. Our best ad works exactly like this.
Open your bra drawer
The bras you bought that never worked, or the two you used to wear at once.
Try it on for the first time
Your honest reaction, from opening the mailer to your first jump.
Where to film
In order of what's working.
Outside, straight after a workout
Walking and talking. Sweaty and out of breath is good.
Bedroom or bathroom mirror
Getting ready or just finished.
Car, right after the gym
Hook ideasOpeners that work. Tap to see them.
Hook ideas
Pick one hook. Say it in the first two seconds.
Use one, change the words, or write your own. It just has to sound like you.
Everyone asks me how you put this on. It's actually super easy.
Coming back from my run and I just had to say...
I just ran [X] miles and didn't think about my chest once.
I've worn two sports bras at the same time for years. Not anymore.
Big boobs are painful when you try to move them. I've known that since I was fourteen.
You know the arm thing? Where you hold them down just to cross the street?
I skipped cardio for years. Not because I'm lazy.
Everyone asks what this looks like under a shirt. Here.
Okay, I was sceptical about this.
Then cover
In your own words.
You've got 40 to 60 seconds, so take your time.
What it was like before
Pick one or two: skipping the running and jumping parts entirely, how many bras you bought and what you spent, wearing two at once and suffocating, holding your chest with your forearm, people looking, back and neck pain after, quitting a sport you loved.
What you tried that didn't fix it
Name brands if you own them.
What's different now
Be specific about what you did, not how you feel.
Captions
Keep text in the safe zone.
Meta covers the top and bottom of every vertical ad with our page name, its own caption and the buttons. Anything you put there gets hidden.
Keep captions in the clear middle
Nothing in the top strip where the page name sits, or the bottom third where Meta puts its caption and button.
Keep the band above the bottom third
That's where the buttons land. Frame your chest in the middle of the screen, or the product gets covered.
Stay off the edges
The like, comment and share icons run down the right side.
Big, bold, two lines at most
White text with a dark outline reads on anything.
Never put text over the band
It's the product. Keep it visible the whole time.
B-roll ideas
Shots to cut between.
10 to 20 seconds each, no talking. Shoot as many as you like and keep the band in frame. Send these raw if you can. They're what we cut the extra versions from.
Pulling it out of the mailer, wrapping paper and all
Unboxing, hands only, on a bed or counter
Reading the packaging to camera
Actually reading it, not posing.
Close on the hooks while your fingers do them up
Holding it up against a sports bra you already own
Laid flat on the bed next to the bra you're about to wear it under
Next to the two bras you used to double up
Turning in a mirror: front, side, back
Chest-level close-up while you jump
Band in frame the whole time.
Lacing your shoes with it already on
Dropping it in your gym bag
Walking out the front door with it on
Before you hit record
Filming tips.
What gets an ad approved, and what gets it scrolled past.
Do
Wear something bright under the band
Neon, coral, light blue or white. Black on black disappears on camera.
Film vertically, in daylight
Face a window. It beats any ring light.
Keep the band in frame and in focus
The whole clip. It's the product.
Say your hook in the first two seconds
Jump at least once
Square to the phone, arms down.
Sound like you're telling a friend
Ums and restarts are fine. Better than fine.
Don't
Film in a black top
Black on black disappears.
Read from a script
It sounds like an ad, and ads get scrolled past.
Cover the band
With text, stickers or your arm.
Your sample
What size should I request?
Measure snugly right under your bust, in inches, and check it against the size guide above. That one number is your size. Your cup size doesn't change it. Between two sizes, go up. Double-check before you request, because your sample ships in exactly the size you pick.
What if it doesn't fit?
Message us on Trybe before you film and we'll sort it. Please don't film in a size that's wrong on you. It shows on camera.
How long does my sample take?
Most land within about two weeks. If yours hasn't turned up by then, message us on Trybe.
Do I need a bra under it?
Not to wear it. It works over any bra, or on its own. For filming, yes: put a bright bra or top under the black band so it shows up on camera.
Filming and submitting
Where do I send my videos?
Submit them on Trybe, where every video is credited to you. You can also upload them straight to us; that needs a Google sign-in. Please not by email or DM.
Can I edit them?
Yes, and you should. Cut it, caption it, add music. Make it the best ad you can, and keep your captions inside the safe zone above. Then send the raw clips too if you can, unedited, in the same upload.
Why do you want the raw clips?
So we can cut more versions out of what you filmed: different hooks, different lengths, different openers. It's optional, but it's the fastest way to get more of your footage running, and the creators whose ads win get retainers.
How many can I submit?
As many as you like. Different hooks, different places, different edits. We test them side by side, so variety helps.
What happens after I submit?
We review every submission. The approved ones run as ads on Meta from our page, with our budget behind them.
Will my name be on the ad?
No. Ads run from our page, so they go out under Unbounced. Your videos are still credited to you on Trybe, and that's what your commission and retainer are based on.
Got a question that isn't here?
Message us on Trybe. We reply fast.
Filmed it? Send it in.
Submit on Trybe so every ad is credited to you, then send your raw clips straight to us as well if you can. The first ones in go live first.